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ERP/CRM

CRM

Customer Relationship Management

ZTI is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning ZTI solution, the company provides a comprehensive suite of CRM applications to help enterprises of every size, industry, and geography meet the complex challenge of managing and sharing information on demand.

What is the ZTI goal of CRM?

The idea of CRM is that it helps businesses use technology and human resources to gain insight into the behavior of customers and the value of those customers. If it works as hoped, a business can:

	provide better customer service
	I make call centers more efficient
	cross sell products more effectively
	help sales staff close deals faster
	simplify marketing and sales processes
	discover new customers
	increase customer revenues

Successful companies consistently make strategic, customer-centered decisions in order to achieve and maintain competitive advantage. By offering personalized, value-added service to your most loyal customers, your business can increase market share, extend the lifetime value of each customer and enjoy higher profits. When customers can contact your company through a variety of their preferred channels, including email, telephone, voice-over-IP, and the Internet, your business earns an unprecedented opportunity to cross-sell and up-sell. Deploying powerful data analysis tools captures and synthesizes valuable purchasing habit information, enabling your company to launch targeted marketing campaigns that increase sales and drive higher profits.

Opportunities like these present questions and challenges: Who are your most profitable customers and how do you identify them? How can you deliver the best service to those high-value customers? How do you meet rising customer expectations while minimizing transaction costs? How can you integrate customer data across all channels?

ZTI CRM solutions help companies define leading edge strategies, build critical processes, deploy empowering technologies, and enable the gathering of key information to drive more value from each customer. You succeed when partnering with ZTI, because we:

	Offer a decade of experience designing and implementing end-to-end CRM business and technology solutions
	Have expertise from strategy through implementation across the entire value chain
	Partner with best-of-breed CRM vendors
	Provide critical data analysis to drive effective CRM strategy

Our end-to-end CRM solutions cover the following critical areas:

	Strategy: We provide operational assessments of a company's CRM capabilities, alignment of CRM business strategies with customers' needs, and actionable plans to achieve CRM objectives. The result is a coherent CRM Strategy that supports revenue-enhancing business goals, boosts market share and increases customer profitability.
	Analytics: Gaining a comprehensive view of your customers allows you to segment your customer base. This will enable the targeting of value-added services through cross sell and up sell to your most profitable customers. With a CRM Analytics Solution, your company can reduce the cost of sales, improve customer-centricity, and extend customer lifetime value through increased customer loyalty.
	Channel Management: Businesses must determine the most effective ways to get their products and services to market. A Channel Management Solution helps companies leverage consistent brand equity and purchasing experiences across indirect and direct channels. We assess channel capabilities and economics, target the product/channel mix, and plan enabling technologies to achieve both an integrated and optimized channel environment.
	Contact Center: Multi-channel Contact centers enable companies to interact with their customers with maximum efficiency. A Contact Center Solution helps companies set goals and priorities, determine resources necessary for success, and implement a solution. With this flexible framework in place, companies can anticipate customer needs and identify new opportunities for customization -- which increases company efficiency and profits.